Is the Buff to Guilds the End of Guild Alliances?

The news of all the upgrades to Guild systems in the expansion is really exciting; Blizzard has stated they’re trying to make being in a guild more viable and interesting.  It seems like from whatever polls they’ve taken, they’ve gathered that the social aspect of World of Warcraft is something drawing in a large portion of their players, so they’re trying to improve and bank upon that.

So far, here’s a list of the things the Guild Advancement system is slated to have:

  • Guild Experience
    Your entire guild will have and experience bar.  Gaining experience for your guild may be possible from things like leveling, gaining reputation, killing bosses, or winning Battlegrounds or Arenas, all on your guilded toons.
  • Guild Talent Tree
    As your guild levels, it naturally gains talent points as well.  These talent points can give your guild members a range of very useful abilities, such as reduced durability taken during fights, removal of buff reagents for raid-wide buffs, and even mass resurrection (my inner-raider can’t stop drooling!).

    CatGuildTalents

    Guild Talent Tree sample, with example talents "Everybody's Friend" which removes reagents for raid-wide buffs and "Penny Pincher" which reduces repair costs by 30%.

  • Guild Currency
    Gaining Guild Experience will convert into (somehow) a special kind of currency called Guild Currency.  You’ll be able to use Guild Currency to purchase a vast array of items, from purely cosmetic and fun to very useful.  There’s the possibility it will be able to be used for mounts, standards with your guild’s insignia on it, as well as being used for a guild talent respect.
  • Profession Plans
    Profession Plans can also be bought with Guild Currency.  Once a plan is bought, any person of what profession will be able to purchase the plan from their profession’s trainer.  It will also be possible to craft guild heirlooms, which will scale with level just as regular heirlooms do today.  Additionally, an interface is being added so that anyone online can see other online players’ profession levels and patterns (no more spamming, now we can just ask!)
  • Achievements
    Just like normal achievements work now, except, naturally, guild-wide.  Achievements for having Grand Masters of every profession and obtaining Legendary items were mentioned.

    CatAchievements

    Guild Achievement examples, showing the "Working as a Team" achievement, where the guild has a Grand Master of each profession.

  • News Feed
    Keep everybody up to date on the latest happenings in the guild with the News Feed.  What bosses were killed, what achievements people have earned, what the most recent loot was.

    CatRSSFeed

    The Guild Professions interface on the left, and General Guild interface on the right, including the experience bar, News Feed, and MOTD.

  • Improved Looking for Guild/Recruit Feature
    A new Looking for Guild interface will be included.  This interface will let you better specify who you are and what kind of guild you’re looking for.   Some specifications for the Guild Recruit feature may include the guild’s play style (casual, moderate, or hardcore), common days of activity, class roles needed, and what levels of toons are being accepted.

    Looking For Recruit Interface

  • Other Guild Invitations to Calendar
    Finally, something many people have been waiting for: the ability to invite another guild to an event on the Calendar.

As you can see from this Guild Advancement system, a lot has been done to make it beneficial to be in a guild.  Plus, besides encouraging people to be in guilds, it also discourages people from guild hopping; the system is put together to actually encourage guild allegiance.  These days it can be much easier for people to just jump around to whatever guild seems to be doing best, get some gear, and go.  There tends to be fewer people willing to stick around and work (I.E. wipe, pay for consumables, practice) for the final goal, be it downing a boss or winning a Battleground.  With this new system, as soon as you leave a guild, all the benefits you’ve received from being a member are wiped.  The game will still be completely playable, but any professions, heirlooms, or other guild doo-dads you’ve collected during your time will be gone.

What does this mean for Guild Alliances?

Now, while I personally am stoked for these changes (as far as I can tell, they’ll bring nothing but fun in for those already in solidly performing guilds), I fear for those that use the Guild Alliance as their primary way to accomplish high-end content.  These days it’s relatively common for 2 or 3 smaller guilds to band together into an alliance to attempt to accomplish higher end content; 2 or 3 guilds that run their own solitary 10 man can easily form a 25 man together.

Often these guilds stay separate because they simply like having their autonomy; often they’re a small group of friends who play together and have no interest in joining another guild with people they don’t know as well.  While the ability to invite more than one guild to your Calendar is a plus for guild alliances, everything else they’re implementing is basically a detriment.  To receive a guild achievement for a boss kill or Battleground, for example, it was stated that 75% of the guild will have to be present.  This means that any guilds that happen to be accomplishing content as an alliance will likely not be able to receive any of these achievements.  Allied guilds will have separate talent trees as well, separate obtained profession plans.  While these issues don’t keep anyone from playing the game, it will certainly keep them from taking part in many of the game’s new features, at least to the extent that other bigger guilds do.

Cataclysm has a lot of wonderful new features coming that are going to make raiding and general game-play easier and more fun for most of us.  It’s understandable that Blizz wants everyone to take advantage of the social aspect of the MMO (whether it’s to make them more money or to actually help us enjoy the game more), I just hope it doesn’t end up strangling smaller guilds and alliances.  So enjoy the new Guild Advancement system, everyone…it has a lot of amazing new features to offer.  But for anyone in a guild alliance, it may be time to start contemplating what to do when Cataclysm hits.